IKEA is a world known company with 340 stores in 28 countries (As of August 31, 2016). The project with IKEA was done in a group of two industrial designers, an engineer and an industrial economist, where I took part as one of the industrial designers.
We worked under a well-defined brief given by IKEA, including target, selling price, material and shipping restrictions. The result was Kalle; a bedside table that allows the user to customize by adding units from IKEA´s existing small storage range.
Landing at a selling price of 9,99€, Kalle is a product following IKEA’s vision “To create a better everyday life for the many people”.